South Korea’s parliament delays final vote on ‘anti-Google law’

Daily Crunch: South Korea’s parliament delays final vote on ‘anti-Google law’

source: Tech Crunch

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Hello and welcome to Daily Crunch for August 25, 2021. If you wanted to know just how fast the technology news cycle is running today, look no further than our lead story. You’ll note that it is a complete reversion of the week’s previously most important news item! What a world! — Alex

The TechCrunch Top 3

• OnlyFans backtracks, will allow adult content: So much for all that. After igniting an online firestorm by announcing that it would end support and sale of most adult content, OnlyFans has changed course. Now it won’t block the material. For more on the topic, the Equity podcast crew has notes.
• Warby Parker is going public: After a short summer lull, we could be gearing up for yet another IPO cycle. This time the lead-off hitter may be D2C eyewear purveyor Warby Parker. We’ve all heard of the company, so TechCrunch was excited to get into its numbers. Our take? It’s a very neat company, albeit one that has an interesting time defending its final private-market valuation.
• Headspace + Ginger: News broke today that meditation service Headspace and mental-health-focused startup Ginger are merging to create Headspace Health. The combined entity will be worth $3 billion and have 800 employees. Headspace has long been in competition with Calm, another massive player in the meditation market.

Startups/VC

Before we dive into a number of thematic pairs of startup news, Kanye West. He’s out with a gadget called the “Stem Player,” which, per TechCrunch, is “designed to isolate stems — specific elements like vocals, bass, samples and drums” from musical tracks. It’s a somewhat neat idea. The fact that Kanye is doing it should provide it with a bit of a marketing boost.

From the fintech startup world today, we have two stories, both of which make us wonder just how much money can heavily populated fintech verticals absorb before investors get bored?

• Flink raises $57M more to build the Robinhood of Latin America: Flink raised earlier this year, a $12 million Series A. Now it is back with a pile of new capital. Akin to how every VC wants to fund the next Coinbase, trying to score a piece of the next Robinhood is also big business.
• Shares has raised $10 million to build a European consumer stock trading service with a social twist. Sure, there are already consumer stock trading services targeting the European market, but private-market capital is betting that there’s room for yet another. The world is going to need more active investors if all the startups hoping to serve them are going to survive.

From the logistics realm this afternoon, two stories that may give you hope for a future in which having stuff brought to your house has a lower carbon footprint and, perhaps, a cheaper price point:

• Alphabet’s drone delivery business scales: That’s the news from Down Under. Wing, Alphabet’s drone delivery company, has reached the 100,000-delivery mark, it recently announced. The service is currently live in Logan, Australia, where around 300,000 folks live. Alphabet, please bring this to Providence, Rhode Island.
• And Coco has raised $36M for super-cute delivery robots: Somewhere in time there was a committee meeting that I missed at which it was decided that all delivery robots had to be cute. I don’t know why. Coco’s delivery robot is, however, adorable. And now very well funded thanks to capital from a Series A led by Sam Altman of Y Combinator fame.

Staying close to the logistics theme, here’s a pair of stories dealing with the world of digital commerce in Europe:

• YC-backed Membo is building an “app-based marketplace for local food producers to sell directly to consumers.” It’s based in Estonia and is taking part in the current Y Combinator batch. Expect to hear more from the company next week during the accelerator’s demo day event.
• Membo will compete to some degree with a host of European “instant grocery” delivery companies that have raised some $2 billion, Picus Capital’s Alexander Kremer recently detailed. The investor thinks that startup lessons from China indicate that “instant delivery is not the magic bullet to crack the dominance” of traditional grocery players.

And to round us out, cybersecurity venture capital activity has reached new high, and cannabis-focused startup Jane just put together a $100 million round.

India’s path to SaaS leadership is clear, but challenges remain

By 2030, India’s SaaS industry is estimated to comprise 4%-6% of the global market and generate between $50 billion and $70 billion in yearly revenue, according to a SaaSBOOMi/McKinsey report.

“With the right approach, it won’t be long before the Indian SaaS community becomes a large-scale employer of talent, a significant contributor to India’s GDP and a creator of unmatched products,” says Manav Garg, CEO and founder of Eka Software Solutions.

In a guest post, he lays out several key growth drivers, which include “the largest concentration of developers in the world” and the fact that “SaaS is not a winner-take-all market.”

Even so, the region still faces challenges, since “growth requires a growth mindset.”

India’s path to SaaS leadership is clear, but challenges remain

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Big Tech Inc.

• The PC isn’t dead: So much for iPads taking over the world, new data from Canalys indicates. Per the data company, PC sales rose 17% from year-ago totals, while tablet sales went sideways. Perhaps having full-power machines is more popular than ever, as we all have more work to do than, well, ever? Regardless, the PC news is good for a host of big technology firms, including HP and Lenovo.
• Hulu launching HDR viewing for some content: Better late than never, U.S. video streaming service Hulu started rolling out HDR content support on August 19, which “should be available to all users with HDR-compatible devices in the coming days,” TechCrunch reports. So far HDR playback only extends to certain, high-profile Hulu content.
• South Korea delays proposed “anti-Google law”: If passed, TechCrunch’s own Kate Park writes, “South Korea will be the first country to prohibit such global tech giants from imposing billing systems on in-app purchases.” Apple and Google, naturally, oppose the measure.

TechCrunch Experts: Growth Marketing

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Do You Know That Google's Fitbit Charge 5 health tracker is out

Google’s Fitbit Charge 5 health tracker has finally been announced

source: BGR

Leaks had spoiled the surprise, so we knew its launch was imminent, but the Fitbit Charge 5 is finally here. It’s very similar to the Fitbit tracker that you already know. But it features an improved design and better specs, including a brighter always-on display. Also, the wearable device packs more features to help you manage your health and navigate fitness activities more efficiently. The new tracker costs $179.95, and it’s available for preorder right now. Preorders come with six months of free Fitbit Premium access.

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The post Google’s Fitbit Charge 5 health tracker has finally been announced appeared first on BGR.

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Google’s Fitbit Charge 5 health tracker has finally been announced originally appeared on BGR.com on Wed, 25 Aug 2021 at 18:10:49 EDT. Please see our terms for use of feeds.

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AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain.

 

Adsense And The Surfer

AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn’t have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you’ll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today’s society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it’s of no concern to us.

That’s why traditional banner advertising is wrong. It’s precisely because people are becoming savvy that they don’t look at a flashy banner because they think they’ll be losing their time with it.

We’ve gotten accustomed to banners that don’t interest us. And we’re accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we’ve grown accustomed to them being targeted at what we’re looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical “no fluff, just stuff” situation. And in the end it means the visitors will see what they’re interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you’re looking for, not just a couple of keywords on a site.

Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could “Do no evil” actually work in today’s cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you’re actually likely to be interested in and click means you’ll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.

These Are The Best Paying Keywords

 

Top Paying Keywords

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In people’s search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, they more the advertiser receives when they click on a link.

But how can you find such words for your site? Well, the answer to that question depends a little on who you are and what you’re prepared to do to get those keywords. But the general good news is that you can indeed find such words if you need them.

Of course, if you can afford such a solution, one of the best ways of getting your hands on those words would be to pay for them. There are specialized companies that do business by finding people good keywords, not only for the purpose of more AdSense revenue but for search engine optimization as well.

Such a service can be found on “Top Paying Keywords” http://www.toppayingkeywords.com/?hop=moneymkr and this is a no-brainer to getting relevant content on your site and increasing your revenue by a whole bunch quickly.

Of course, if such a solution does not work for you, you can ultimately resort to a method of personal investigation. That means you try out keywords by yourself and see which ones work better or worse for yourself.

While you might also be doing this for the first method (paying someone else to get the keywords) it would probably be better then this because you’d at least be narrowing down search to certain items.

While you’re trying this make sure to keep using AdSense’s ‘channels’ feature along the way as it can be a very good way of letting you know which sections of your site are generating income and which aren’t.

Of course, you can also yield a great amount of help from AdSense’s arch enemy Overture. Overture gives you the possibility of entering keywords and finding out not only how much advertisers are paying to get them on your page, but how much people are clicking on the words as well. This service can be found at: http://www.pixelfast.com/overture/

You can also try out a tool called Word Tracker http://jeremyburns.com/a/wordtracker. What this tool can do is tell you how many sites are already using the same keywords. Learn from this lesson and don’t try to use the words that a lot of people are already using.

Also, a great aid may very well be found in Google itself. Search Google for any keywords you may wish to include in your pages and look at the results. The results on the left will probably be your competitors (and if they have Google AdSense ads on their page you can bet then are) while the links on the right display ads relevant to your search.

If your search doesn’t yield any AdSense results then you might want to reconsider including those keywords in your site.

Make sure you don’t use any dead words (words that don’t get any links on AdSense other then public ads. That is probably the most important thing you should be doing.

Of course these are only a few methods of getting out of the dead zone and starting to make serious money with AdSense. If you’ve seen a lot of people with “not so hot” websites generating a lot of AdSense revenue, using these tips can get you right behind them (or in front if you’re really smart) very fast. Although this is the case it is also very important to remember that having the highest paying words does not mean that you make the most money. You have to also consider how many times the advert is clicked on.