5 Reasons Why Artificial intelligence Will Save Humanity.

Here are 5 reasons why artificial intelligence is necessary for humanity:

AI can help us solve some of the world's biggest problems.

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AI has the potential to help us address climate change, find cures for diseases, and improve our understanding of the universe. For example, AI is already being used to develop new solar panels, design more efficient batteries, and identify cancer cells.

AI can make our lives easier and more efficient. AI can automate many of the tasks that we currently do manually, freeing up our time for more creative and fulfilling activities. For example, AI can be used to drive cars, answer customer service questions, and provide personalized recommendations.

AI can help us make better decisions. AI can analyze large amounts of data and identify patterns that we might not be able to see. This information can then be used to make better decisions about everything from investment strategies to medical treatments.

AI can help us learn and grow. AI can be used to create personalized learning experiences that are tailored to our individual needs. This can help us learn more effectively and efficiently.

AI can make us more creative. AI can be used to generate new ideas and solve problems in new ways. This can help us be more creative in our work, our relationships, and our lives.

In short, AI has the potential to make our lives better in many ways. It can help us solve some of the world's biggest problems, make our lives easier and more efficient, help us make better decisions, learn and grow, and be more creative. As AI continues to develop, it is likely that we will find even more ways to use it to improve our lives.

Here are some additional benefits of AI that are not mentioned above:

AI can help us understand ourselves better. By analyzing our behavior and data, AI can help us to understand our own thoughts, feelings, and motivations. This can be helpful for improving our mental health and well-being.

AI can help us connect with each other in new ways. AI can be used to create virtual communities and platforms for communication. This can help us to connect with people from all over the world and learn from each other's experiences.

AI can help us to create a more sustainable future. AI can be used to develop new technologies that are more efficient and environmentally friendly. This can help us to reduce our impact on the planet and create a more sustainable future for all.

Of course, there are also some potential risks associated with AI, such as the possibility of job displacement and the misuse of AI for malicious purposes. However, the potential benefits of AI are so great that it is worth taking these risks seriously and working to mitigate them.

Overall, AI is a powerful technology that has the potential to change the world for the better. It is important that we use AI responsibly and ethically, so that we can reap the benefits of this technology while minimizing the risks

A data company focused on mapping comprehensive global consumer interest insights.

Using AI to reboot brand-client relationships

source: Tech Crunch

Michael GormanContributor

Michael Gorman is SVP of Product, Business Development and Marketing at ShareThis, a data company focused on mapping comprehensive global consumer interest insights.

Marketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a disservice to brands and industries that adopt it, as it promotes the perpetual devaluation of goods or services. Narrowing a brand’s focus only to aspects linked to conversions risks stripping the customer experience of key components that lay the groundwork for long-term success.

We live in a world rich with data, and insights are growing more vibrant every day. With this in mind, companies and advertisers can strategically weave together all the data they collect during the customer experience. This enables them to understand every inference available during customer interactions and learn what benefits the customer most at a given time.

But focusing exclusively on data collected from customers, brands risk falling subject to the law of diminishing returns. Even companies with meaningful consumer interactions or rich service offerings struggle to gain impactful contextual insights. Only by harnessing a broader dataset can we understand how people become customers in the first place, what makes them more or less likely to purchase again and how developments in society impact the growth or struggle a brand will experience.

Here’s a look at how we can achieve a more complete picture of current and future customers.

A critical component in re-imagining customer experience as a relationship is recognizing that brands often don’t focus enough on consumers’ wider needs and concerns.

Leverage AI to unlock new perspectives

Over the past several years, almost every industry has capitalized on the opportunity data-driven marketing presents, inching closer to the “holy grail” of real-time, direct and personalized engagements. Yet, the evolving toolset encouraged brands to focus on end-of-the-funnel initiatives, jeopardizing what really impacts a business’ longevity: relationships.

While past purchase or late-funnel behavior data does provide value and is useful in identifying habit changes or actual needs, it is relatively surface level and doesn’t offer insight into consumers’ future behavior or what led them to a specific purchase in the first place.

By incorporating AI, brands can successfully engage with their audiences in a more holistic, helpful and genuine way. Technologies to discern not just the content of language (e.g., the keywords) but its meaning as well, open up possibilities to better infer consumer interest and intentions. In turn, brands can tune consumer interactions to generate satisfaction and delight, and ultimately accrue stronger insights for future use.

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